The BRNT Group is a design house that develops products and brands in the recreational cannabis space.
The retail launch of their “Made By” product line required product and brand education for hundreds of floor staff across dozens of stores – quickly, effectively, and in 2020, 100% online.
BRNT chose key focal points from their Made By retail launch to highlight using TIQ Software:
Deliver elements of the Made By brand story and technical product knowledge in a single, interactive experience.
Create an easily-accessible repository where retailers can find supporting marketing collateral, administrative documents, videos, and book one-on-one support.
Through their Made By retail launch, BRNT Group succeeded at:
Delivering a dedicated, custom BRNT product portal
Engage users with a gamified product knowledge module
Support retail associates with materials that matter
Reduce Zoom meetings and PowerPoint slideshows
Targeted sales associates reached
Sales associates completion rate
Positive associate rating
What BRNT Said
"We are just blown away with the design and functionality of the software and the product knowledge courses. TIQ Software is awesome. I would definitely recommend it!"
Ally McIlwraith, Director of Brand
TIQ Software is fast, bite-sized, and just in time, so your audience gets the most out of it without spending hours in front of a screen.
For product-focused learning that delivers results, cannabis brands trust TIQ Software.