BRNT Group

The Challenge

The BRNT Group is a design house that develops products and brands in the recreational cannabis space.

The retail launch of their “Made By” product line required product and brand education for hundreds of floor staff across dozens of stores – quickly, effectively, and in 2020, 100% online.

BRNT Group Made By Samples

Approach

BRNT chose key focal points from their Made By retail launch to highlight using TIQ Software:

Deliver elements of the Made By brand story and technical product knowledge in a single, interactive experience.

Create an easily-accessible repository where retailers can find supporting marketing collateral, administrative documents, videos, and book one-on-one support.

SOLUTION

Through their Made By retail launch, BRNT Group succeeded at:

  Delivering a dedicated, custom BRNT product portal

  Engage users with a gamified product knowledge module

  Support retail associates with materials that matter

  Reduce Zoom meetings and PowerPoint slideshows

100%

Targeted sales associates reached

86%

Sales associates completion rate

94%

Positive associate rating

What BRNT Said

"We are just blown away with the design and functionality of the software and the product knowledge courses. TIQ Software is awesome. I would definitely recommend it!"

Ally McIlwraith, Director of Brand
BRNT Group

 

 

What the audience said...

"Thank you for creating this! I work PT and evenings and weekends, so I tend to miss the reps when they visit."

 

"Being able to get first hand education directly from the brand was a great experience."

Bite-sized. Engaging.

TIQ Software is fast, bite-sized, and just in time, so your audience gets the most out of it without spending hours in front of a screen.

For product-focused learning that delivers results, cannabis brands trust TIQ Software.

 

Give TIQ a try

Apply BRNT Group's approach to your next project!

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